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Bon Secours’ Fountains Splash Pink in October

Oct. 10, 2013 – Bon Secours Richmond Health System is celebrating Breast Cancer Awareness Month by adding pink lighting accents across six of its hospitals and facilities. To support the cause throughout the month, Bon Secours changed its fountain lights to pink and added exterior pink ribbons to shine on its buildings as part of its “tickled pink” campaign.

“We hope by making such a visual statement in our communities it will call attention to what this month represents and what the color pink signifies,” said Peter J. Bernard, chief executive officer, Bon Secours Virginia. “We also hope it reminds and encourages women to take charge of their breast health.”

Breast cancer is the second leading cause of cancer-related death in women. Breast Cancer Awareness Month serves as an annual campaign to increase awareness and education of the disease.

The fountain lights changed to pink and exterior pink design elements were added at Bon Secours St. Mary’s Hospital, Memorial Regional Medical Center, Richmond Community Hospital, St. Francis Medical Center and St. Francis Watkins Centre, and pink ribbons were added around the Bon Secours Washington Redskins Training Center.

In addition, Short Pump Town Center has partnered with Bon Secours Cancer Institute during Breast Cancer Awareness Month by hanging pink ribbons and adorning its fountains in pink lighting. Short Pump Town Center also set up a pink donation tree where visitors can purchase pink ribbon ornaments for $1. Donations will go directly to the Bon Secours Foundation Cancer CARE Fund to support the fight against cancer.

“The color pink reminds us how much impact breast cancer can have on a woman’s life and that there is still more work to be done to find a cure,” said Sherry Fox, Ph.D., vice president, Bon Secours Cancer Institute. “I want to thank Short Pump Town Center for their support and effort on this cause.”

Along with the “tickled pink” campaign, The Bon Secours Cancer Institute is promoting breast health through a number of activities throughout the month including information tables in facility lobbies, Support Your Girls seminars, and sponsorship of Susan G. Komen for the Cure events. Bon Secours will hold an employee and patient awareness day on Oct. 25 when, by wearing a splash of pink, employees and visitors can receive discounts in hospital gifts shops, coffee shops and pharmacies.

“Breast care is important throughout the year, but by putting a focus on it throughout the month we are able to reinforce what that means and what resources are available to women,” said James Pellicane, M.D., F.A.C.S., breast surgeon, Bon Secours Virginia Breast Center. “The more we can highlight breast cancer’s impact on woman, reinforce the need for early detection and celebrate survivorship, the better our community can stand up to this disease.”

According to The National Cancer Institute when breast cancer is detected early (localized stage), the five-year survival rate is 98%. “Mammography is still the best screening tool used today for the early detection of breast cancer. Research shows that annual mammograms lead to early detection, when the disease is most curable and breast-conservation therapies are available,” said Mark Dixon, M.D. director of breast imaging, Bon Secours Richmond. Dixon recommends women get a mammogram every year beginning at the age of 40.

To encourage screenings, women who have their mammograms performed at Bon Secours Imaging Centers in October are registered to win a luxury pink purse (one drawing per imaging site). Women can schedule an appointment at 804 627-5660. Bon Secours is also making appointments for screening mammograms easier by allowing walk-ins at St. Mary’s Hospital and at St. Francis Watkins Centre. In addition, in some instances when an appointment is scheduled, a patient can get their results immediately versus waiting for a day or two.

The Bon Secours Virginia Breast Center is a comprehensive breast care practice with four dedicated breast surgeons that cover Bon Secours’ Richmond-area hospitals. Physicians at the Center treat breast cancer and benign breast disease using the latest surgical technology. Physicians present all their breast cancer patients at multidisciplinary conferences to remain up-to-date on cutting edge treatment techniques. The Center partners with radiologists at Bon Secours Women’s Imaging Centers to use state-of-the-art diagnostic techniques, including digital mammography, breast ultrasound, and needle biopsies to reduce the diagnostic process (from imaging to diagnosis to surgical consult to surgery) from weeks to one day.

To build on the success of its previous five breast health seminars, Bon Secours Cancer Institute plans to hold two Support Your Girls seminars in October. The first event is at the John Marshall Hotel on Oct. 10 (5:30 p.m.), and the second is at the Robinson Theater on Oct. 22 (11 a.m. – 2 p.m.). These free events are an opportunity for women to learn more about breast cancer, breast care and cancer-prevention nutrition. The John Marshall event, which has sold out with 300 attendees, includes bra fittings consultations from Nordstrom and nutritional information from Fresh Market. The Robinson Theater event is specifically for Richmond’s East End community. The event will open with remarks from Channel 6 News’ Stephanie Rochon and include additional health topics that relate to women’s health.

Bon Secours Cancer Institute is also the presenting sponsor of the Pink Tie Gala on Oct. 19 benefiting the Susan G. Komen for the Cure and Dr. Pellicane spoke at the Susan G. Komen Survivor Celebration luncheon on Oct. 4.

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